shocks of love

Founded in 2020, shocks of love invites you to the “scent for self-care” revolution, empowering you & loved ones with all-natural, skin nourishing aromatherapy. It’s not perfume––it’s self care that smells amazing. Our clean beauty fragrances harness the power of skin care with mood-enhancing functional ingredients to offer you a playful & easy way to incorporate a daily meditative ritual. shocks of love is a small business born from the self care journey of our founder and creative director, Juan Felipe, a certified aromatherapist, meditation teacher, and self-taught perfumer. WHAT WE SUPPORT shocks began in the heart of Brooklyn’s local artist community, and we champion artists and creative empowerment however we can. As a part of this, we have pledged 5% of profits from our three flagship SCENT RITUALS to Activation Residency. Activation is a Black-led artist residency designed under principles of healing justice and mutual aid, focusing on Black, Brown, Indigenous, Trans and Queer bodies. OUR BLENDING & SUSTAINABILITY PHILOSOPHY shocks is committed to all natural and sustainable fragrance, marrying an aromatherapeutic approach with a perfume aesthetic. Our scents are designed to be embodied rather than simply “worn”. SCENT RITUALS skincare aromatherapy is vegan, cruelty-free non-toxic fragrance that is 100% alcohol-free, fully breathable and face & skin friendly. We source sustainably and ship our products in eco friendly recycled packaging materials printed with non toxic soy ink.