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Jade’s mission is not just about making great, eco-friendly yoga products, but about giving back – to the earth and to the community. We do this in four ways:
1. Give Back to the Earth
Jade is committed to giving back to the earth with every product sold. We want to leave the earth a better place than when we found it. As Jade mats come from trees, we decided to give back by planting a tree for every mat sold. And since 2006, through our partnership with Trees for the Future, we have done just that, planting over two million trees so far.
With each of our other product lines we also pair an organization so that for example with each block sold we preserve rain forest, with each bag sold, we preserve chimpanzee habitat, with each strap sold we offset CO2 emissions, with each mat wash sold we supply a bar of soap to a person in need, with each towel sold we provide clean drinking water for a person in the developing world and with each rug sold, we provide one week of hot lunches with each cotton Mysore rug sold. You can learn more about these programs below (insert link to Give Back Partners below)
2. Color Causes
Second, through our “Color Cause” program, we donate $5 from each mat of a specific color to a specific cause. For example, $5 from the sale of each Teal mat goes to ovarian cancer causes, $5 from each Pink mat goes to breast cancer charities and $5 from each Saffron Mat goes to autism causes. Through these programs we have donated over $250,000 for ovarian cancer, autism and breast cancer causes. These colors run for limited times during the year.
3. Community Partners
Third, we wholeheartedly believe that very often the people who can benefit most from yoga are the ones least likely to have the opportunity to take a yoga class. Fortunately, we have found yoga teachers to be among the most giving people we have ever met – volunteering their time to teach yoga in shelters, hospitals, rehab centers, prisons and more. With so many teachers willing to give their time, often what is missing are mats. Thus, Jade is committed to giving away 50 mats per month for use in these programs.
Please keep in mind that as we are inundated with hundreds of requests for donations every year, we cannot respond to or approve every request. Our priorities are programs that provide yoga to organizations working with:
Domestic violence
Human trafficking
Veterans
Homeless
Prison/reentry
Drug & Alcohol Rehab
Special needs children (autism, Down’s syndrome, chronic and serious diseases)
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