Revolutionising the cosmetics industry is a mission that extends well beyond plastic waste. Deforestation, habitat loss, and waterway pollution are just some of the environmental concerns driven by the manufacture of beauty products. Many of these items are still barbarically tested on animals, use ingredients made from animals and threaten the existence of endangered wildlife. We work alongside charities working to right these wrongs, donating 2% of sales to conservation, animal welfare and environmental groups undertaking incredible work.