6 Generations of Baking Excellence
JOYEBELLS family recipes come from Joyebell's 3rd Great Grandmother and passed down 6 generations with LOVE.
Making Joye B. Moore, also known by her family nickname of Joyebell, and her family the 6th generation to make these family recipes and the 1st generation to turn these traditions into a business.
Joyebell is Joye B. Moore's family nickname, as shared in her personal memoir Hopefully Beautiful. In her book Joye shared her real-life story of being a teenage runaway, driven onto the streets by a home filled with physical, emotional, and sexual abuse. Joye hopes that Hopefully Beautiful will serve as a testament to the endurance of the human spirit and the ability to overcome obstacles and emerge triumphant despite what things look like or how they feel. Joye donates to charities that provide support services for youth that have experienced similar traumas as Joyebell.
JOYEBELLS uses its platform to have significant community impact through advocacy, volunteerism and fundraising for organizations that fit Joyebells Charities’ four focus areas; Mental Health Wellness, Child Abuse Prevention, Teen Homelessness Prevention and access to quality OST for youth. Other little Joyebells. JOYEBELLS donates 10% of annual sales of Hopefully Beautiful to 'Joyebells Charities'.
"No matter what things look like or how they feel... KEEP MOVING!" ~ Joye B. Moore
